Experiential Retail: Little Giants in Brooklyn

The new Brooklyn-based kid's brand Little Giants boasts a new Instagram-delight kind of flagship shop with a giant glowing ball-pit inside!

The edgy brand is the project of husband and wife team who describes their goal of "Combining the unapologetic, in your face, DIY ethos of the street wear lifestyle with the rambunctious and energetic, rebellious yet playful nature of children… Little Giants Giant Shorties (L.G.G.S.) makes quality, modern day goods for your children inspired by the youth cultures of the past and present. Staying true to the spirit and ‘f*ck you’ attitude in the brands that we enjoy, but expressed and tailored for our little ones. Maintaining and providing the same wit, detail, and taste we use to dress ourselves yet re-appropriated for kids is our mantra and core philosophy."